Tuesday, April 7, 2009

In Love With...

Sprint's 'Value'



Created by one of my favorite studios Superfad. I love a lot of things about this commercial but to bring these statistics from abstraction to actually showing the audience through use of stylized animation and interactive makes this one worthy of repeat viewings.

View it here.

1 comment:

Christine O'Donnell said...

The name of the spot is actually 'What's Happening/NOW/Anthem'. You might be confused as Sprint also has another campaign running on Value.