Motion Theory’s ‘Run’ takes viewers on a journey through the “other” season of NFL running back Darren McFadden. It follows him through the combine, the draft, training camp, practice, and then the opening game of the season. Directed by Mathew Cullen, who has an impeccable eye for detail, the spot is chock full of layers that build around the NFL star. Cullen and the Motion Theory team, led by Senior Art Director Kaan Atilla and VFX supervisor Bryan Godwin, had a very tight schedule to create the evocative, layered journey that highlights all the work and preparation that goes into a great NFL season.
View It Here.
Posts
No comments:
Post a Comment