It is superbowl time and that means top notch commercial work. Even with the down economy, Weiden+Kennedy managed to produce this very nice and probably very expensive commercial animated and directed by the amazing talent at Psyop
View it Here.
While I believe the creative to be a bit expected, I think the highlights here include the subtle nuiances such as the organic dusty air, or the level of detail involved in each character. This is really a technical marvel as opposed to an extremely clever one.
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