Obsessive Branding Disorder by Lucas Conley is a book that graphic designers can place on their shelves next to Virginia Postrel’s The Substance of Style. Both books are written by non-designers and both shine a spotlight onto the nature of design today. While Postrel’s book is a sunny affirmation of the power of aesthetic design to create pleasure and desirability, Conley’s book exposes branding as a “pesticide working its way up the food chain.” For graphic designers, Obsessive Branding Disorder makes grim reading.
Availible at Amazon.com
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